Copywriting
Taking your brand’s tone of voice and my extensive SEO experience, I create compelling copy for websites, content marketing and social media. As an experienced copywriter, with over 22 years experience, I’ve worked with a host of high-profile brands both agency-side and in-house and craft content that delights your target audience and ranks highly in Google’s SERPs. I’m great at coming up with excellent ideas on the spot and making them happen to incredibly tight time frames.
From luxury fashion and beauty copywriting to finance
Whether you’re looking for a copywriter to write landing page content or blogs and guides, White Papers or eBooks, my journalism experience combined with over two decades of working with big-name brands means I can create the high-quality content your brand needs to stand out. I’ll help you create persuasive and informative marketing content that will help increase brand awareness, improve your rankings and traffic, and build customer trust.
Magazine and broadsheet journalism experience
I bring a wealth of experience, from glossy magazines like Marie Claire, to national broadsheets like The Guardian and The Telegraph. My work is completed to the highest standard and I can turn things around to tight deadlines. My writing is always fresh and original, never boring or stale.
As Editor of ASOS’ customer magazine, I created brilliant fashion, beauty and cultural articles for an audience of 500,000 twentysomething women. I was also part of the launch team for the daily inspiration content on the website looking at celebrity style, workwear tips and cultural events.
Brand collaborations
In my brand collaborations, I’ve worked agency-side and in-house for over 10 years. In that time I’ve helped create content campaigns like Drop, Drop for Bio Oil and Dogglebox for Wagg dog food, and worked with brands like ghd, Cloud Nine, Morphy Richards, Fab ice lollies, Cadbury, Vertbaudet, and Fox’s biscuits.
Copywriting FAQs
What is copywriting?
Copywriting is the process of creating engaging, informative marketing content (or copy) that encourages someone to take a specific action. You might want a user to book an appointment, to buy a product, or request more information about your services. Quality copywriting can help you do all these things.
What makes a good copywriter?
A good copywriter is able to create content that beautifully represents the brand while also speaking directly to the customers wants and needs. You need to work collaboratively and follow a brief. It’s increasingly important to understand how Google’s algorithms work, from EEAT to AI Overviews, and to write with SEO best practice in mind. I never compromise on quality or brand integrity.
What copywriting experience do you have?
Over 15 years in branded content creation for brands like ASOS, ghd, Cadbury, Bio Oil, and Morphy Richards plus over two decades experience as a national journalist and editor having written for Marie Claire, The Guardian, The Telegraph, Fabulous, and Stylist.
What kinds of content can you create?
I can create great content for campaigns, websites, email marketing, social media, pitch decks and proposals.
How much do you charge?
I work to a day rate. If you have a project in mind, get in touch and I can quote how much time it will take to complete.