Content Consultancy
With over a decade’s experience working with big brands like ASOS, ghd, Cadbury, Bio Oil, Taylors of Harrogate, and Wyse London, my speciality is in finding the sweet spot between your brand’s story and your target audience’s interests. I create brilliant, innovative, commercial content that resonates with your customers.
Content strategy
Is your brand in need of a content revamp or refresh? Using my experience across hundreds of brands in every sector from fashion to finance, I can help pinpoint areas of improvement. Using Google’s EEAT metrics, keyword research, and competitor gap analysis, I will highlight key recommendations and priorities, and help develop KPIs so your brand can start increasing their traffic to help drive conversions.
My strategic expertise includes content auditing, content strategy, competitor gap analysis, tone of voice development, persona building, pitching and presenting.
Content training
If you have in-house writers, I can deliver training in everything from content strategy to SEO writing and social media. Need help understanding Google’s algorithms? Can’t get your head around EEAT? Not sure what to do about Google’s AI Overviews?
Get in touch.